TargetDelights Kids with Hyde and Eek! Boutique

Target continues to push the boundaries on how Private Brand can both fulfilling customer needs and differentiation. Children with disabilities will be delighted by the new children’s costumes the retailer has created added to its Halloween private brand Hyde and Eek! Boutique.

Two of the Halloween costumes have been adapted for wheelchair users. One of the collection’s wheelchair covers transforms the chair into a purple princess carriage. The other turns the chair into a pirate ship, complete with a Jolly Roger flag and wheel cover waves. There are also two new costumes with flat seams and no tags, for children with sensory issues: a shark and a unicorn.

Hyde and Eek! Boutique Princess Halloween Costume
Highlights

  • Girls’ adaptive Halloween costume lets her join in on the festivities
  • Princess dress in hot pink with gold detailing makes for a simply enchanting look
  • Costume features opening in the back for ease of dressing and a wheelchair-friendly design
  • Includes a princess crown accessory for a finishing touch

A gal with magical dreams and style needs a Halloween costume to match, and the Adaptive Princess Halloween Costume from Hyde and Eek Boutique makes the perfect pick. This girls’ pink princess costume is thoughtfully designed with an opening in the back that lends ease of dressing, great for giving kids who use wheelchairs an extra hand and a sense of comfort. The bright pink color makes for a simply sweet look, and a sheer overlay on the bodice and skirt adorned with shimmery gold detailing adds a lovely touch of shimmer and shine. Her enchanting look is complete with the included princess crown accessory — she’ll be ready to delight her way around the spooky season in beautifully charming style.

Hyde and Eek! Boutique Princess Costume Wheelchair Cover 

Highlights

  • Halloween wheelchair cover makes for an inclusive way for your kiddo to join the festivities
  • Easily attaches to the wheelchair using hook-and-loop closures for a secure fit
  • Can easily be cut to fit a variety of wheelchair sizes
  • Intricately designed to look like a princess carriage for sweet charm
  • Comes with a coordinating accessory for your gal to wear

Your sweet gal will be looking as lovely as she feels when her wheelchair is decorated in the Adaptive Princess Carriage Halloween Costume Wheelchair Cover from Hyde and Eek! Boutique. This Halloween wheelchair costume is designed to look just like a princess carriage, with a purple-blue and gray color scheme adorned with intricately detailed scrollwork — it even includes decorative covers for the wheelchair for a complete finish. A simple way to dress up most sizes of wheelchairs, it can easily be attached using the hook-and-loop closures for a secure fit, and she’ll love having a coordinating crown to wear for a delightfully enchanting look.

Hyde and Eek! Boutique Pirate Halloween Costume

Highlights

  • Boys’ adaptive Halloween costume lets him join in on the festivities
  • Pirate outfit comes with vest, pants, eye patch and hat for a complete look
  • Costume features openings in the back for ease of dressing and a wheelchair-friendly design
  • Leg openings are wide enough to put on pants while keeping his shoes on

Shiver me timbers! He’ll be all set to conquer the seven seas searching for buried treasure when he wears the Adaptive Pirate Halloween Costume from Hyde and Eek! Boutique. This boys’ pirate costume is thoughtfully designed with openings in the back that lend ease of dressing, along with leg openings that are wide enough to put the pants on while keeping shoes on — perfect for giving kids who use wheelchairs an extra hand and a sense of comfort. The fun detailing, complete with stripes on the pants and a Jolly Roger on the vest, adds to the authentic look, and he’ll love topping things off with a hat and eye patch for an arr-some costume he can sport with his shipmates.

Hyde and Eek! Boutique Pirate Ship Halloween Costume Wheelchair Cover

Highlights

  • Halloween wheelchair cover makes for an inclusive way for your kiddo to join the festivities
  • Easily attaches to the wheelchair using hook-and-loop closures for a secure fit
  • Can easily be cut to fit a variety of wheelchair sizes
  • Intricately designed to look like a pirate ship for fun flair
  • Comes with a coordinating accessory for your little pirate to wear

He’ll be set to sail the seven seas looking for buried treasure when his wheelchair is decorated with the Adaptive Pirate Ship Halloween Costume Wheelchair Cover from Hyde and Eek! Boutique. This Halloween wheelchair costume is designed to look just like a pirate ship, complete with intricate detailing and a black Jolly Roger flag for authentic flair — it even includes decorative covers for the wheels that look like waves for a complete finish. A simple way to dress up most sizes of wheelchairs, it can easily be attached using the hook-and-loop closures for a secure fit, and he’ll love having a coordinating accessory that’ll go perfectly well with the Pirate Inclusive Halloween Costume from Hyde and Eek! Boutique.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.