My Private Brand President Christopher Durham to Present at Velocity Europe

We are thrilled to announce that My Private Brand President and Vertex Awards Co-founder Christopher Durham will present at the inaugural edition of the Velocity Europe Conference October 21-23 in Lisbon. Register today!

Christopher will present:

Blue Sky: ReInventing the Private Brand Portfolio

Private labels around the world have traditionally relied on merchandising focused price-based tiering to guide growth and product development. The new age of consumer empowerment and ubiquitous online choice must dramatically change the way retailers approach their own brands. In this challenging presentation, Durham will discuss the future of consumer-focused.

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