Aldi Nord and Aldi Süd to Merge Private Brand Purchasing

German discount grocer Aldi was founded by brothers Karl and Theo Albrecht in 1946 when they took over their mother’s store in Essen, which had been in operation since 1913. The retailer was split into two groups in 1960, these later became Aldi Nord and Aldi Süd.

Aldi Nord operates in Germany, Denmark, France, the Benelux countries, Portugal, Spain, and Poland, while Aldi Süd operates in Ireland, Great Britain, Hungary, Switzerland, Australia, China, Italy, Austria, and Slovenia. Both Aldi Nord and Aldi Süd also operate in the United States.

The two branches of Aldi, Aldi Nord and Aldi Süd, will be combining their private brand purchasing. The two companies have commenced a joint purchasing structure for private brand products, with the alignment planned to be completed by the end of 2020.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.