H-E-B Releases Limited-Edition Seasonal Creamy Creations

Texas-based grocer H‑E‑B has introduced a collection of limited edition seasonal private brand Creamy Creations ice cream flavors.

H‑E‑B Creamy Creations Ice Cream has humble beginnings and strong Texas roots. The retailer has been churning the Ice Cream in San Antonio, Texas since 1998.

This Season’s Limited-Edition Flavors include:

Home Sweet Berry
Fresh cream, ripe strawberries, and locally-sourced Mesquite honey from Pearsall, Texas make up this unforgettably rich and complex ice cream flavor.

Mermaid
Making a grand splash, this fruity strawberry ice cream is deliciously adorned with white cake, colorful sprinkles, and sweet teal glitter swirls.

The Dashing Pistachio – SOLD OUT
This smooth ice cream flavor combines fresh cream, real pistachios and praline candied almonds for a true masterpiece!

Fossil Flakes
This tasty legend features Milk & Cereal flavored ice cream, cereal cake bites and colorful sprinkles for a dyno-bite experience!

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.