The original croissant/donut hybrid the Cronut was introduced on May 10, 2013, at Ansel’s bakery, Dominique Ansel Bakery, in New York’s City. Almost six years later, the croissant hybrid trend reappears in the UK.
This time, discount supermarket Lidl in the UK has launched the Croll. The Croll is a hybrid combining the delicious taste and texture of a croissant with the structural integrity of roll, making them easier to slice and build sandwiches. The new product launches in store this Thursday, and it will sell for 49p.
According to Richard Inglis, Head of Buying at Lidl “This summer we want to help our shoppers get Big On BBQs, whilst remaining Lidl on price. The Croll is a deliciously versatile creation, which is sure to add the WOW factor to summer entertaining.”