IKEA Debuts Kombucha Home Brewing Kits

Ikea has recently introduced a new private brand Kombucha Homebrewing Kit designed with the help of Danish design firm Everland and beverage maker Læsk.

Every year, IKEA invites the world to take part in their Democratic Design Days. This year, Danish design firm Everland participated and designed what became the new Kombucha range for Ikea. The new line is a DIY experience in line with IKEA’s iconic products.

The kombucha kit was revealed at the Democratic Design Days and selected as this year’s food news in IKEA. The first launch is in Prague, then the world.

The three-step ready-to-brew kit comes complete with a live-mother, coffee-style paper bags, fermentation jars, and yellow aluminum Kombucha cans. Eye-catching package design features playful graphics, vibrant yellow color, and minimal modern typography. Each package has a simple, user-friendly experience with step by step numbered components. The packs are color coded based on type of tea — Chamomile + Rose tea is pink, Cocoa + Spearmint is a light green, and Hibiscus + Lemongrass is red.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.