Ikea has recently introduced a new private brand Kombucha Homebrewing Kit designed with the help of Danish design firm Everland and beverage maker Læsk.
Every year, IKEA invites the world to take part in their Democratic Design Days. This year, Danish design firm Everland participated and designed what became the new Kombucha range for Ikea. The new line is a DIY experience in line with IKEA’s iconic products.
The kombucha kit was revealed at the Democratic Design Days and selected as this year’s food news in IKEA. The first launch is in Prague, then the world.
The three-step ready-to-brew kit comes complete with a live-mother, coffee-style paper bags, fermentation jars, and yellow aluminum Kombucha cans. Eye-catching package design features playful graphics, vibrant yellow color, and minimal modern typography. Each package has a simple, user-friendly experience with step by step numbered components. The packs are color coded based on type of tea — Chamomile + Rose tea is pink, Cocoa + Spearmint is a light green, and Hibiscus + Lemongrass is red.