Morrison’s to Launch Vegan Burgers

UK grocer Morrison’s is launching three private brand vegan burgers cobranded with vegan fast food chain Miami Burger. The new products will be merchandised in the frozen case they will include the soy-based Classic Miami Burgers and True Veg Burgers, and its wheat protein-based Louisiana Chick’n Burgers. The new range will be available at 280 Morrisons stores in the UK.

Morrisons Miami Burgers will be available stores beginning July 8 and online from July 15.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.