Fairway Market Partners with Forager fo Local Foods

As part of its commitment to providing its customers with quality local food, Fairway Market, which operates 15 stores in the New York, New Jersey, Connecticut tri-state area, has begun using the Forager digital procurement system to source local food. The move ensures Fairway’s access to up-to-the-minute farm inventory with more choices and varieties.

Jason Bidart, Vice President – Private Brand and Local Programs, Fairway Group Holdings Corp.

“The Fairway Market team is excited about Forager’s potential to help us expand the variety of local food we offer to our millions of customers in the most efficient way possible,” said Jason Bidart, Vice President – Private Brand and Local Programs, Fairway Group Holdings Corp. “Many of our smaller suppliers – independent farms, for example – have traditionally used phone calls, fax, or text messages for the ordering process. The Forager platform is far more efficient yet user-friendly, giving farmers the tools to provide Fairway with seamless ordering of their up to date products.”

Headquartered in New York City and serving the Tri-State area, Fairway Market launched with the Forager platform in response to rising customer demand for locally sourced food. Forager’s online and mobile platform digitizes and streamlines the procurement-to-payment process, saving time and costs for grocers. According to a new national consumer survey conducted by Forager, 78% of consumers usually place local food on their shopping list, 93% of consumers would buy more local food if it was available at their primary grocery store and 84% would make an extra shopping trip for local, seasonal food.

“Right now we are using the Forager platform in our produce warehouse; based on how well the trial performs, we will look at expanding Fairway’s use of the platform into other areas like cheese, non-perishable groceries, and wellness. We are also considering enabling our stores to use Forager to manage orders to local suppliers that deliver directly to our stores,” noted Jason Bidart. “We’ve found that the Forager platform provides efficiencies that allow us to better market, price and promote our local food selection, allowing us to pass along its benefits to our customers.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.