Ahold Delhaize Committed to Sustainable Seafood

Seafood is the daily source of protein for 3 billion people, making it an important part of dinner tables around the world. As marine fish stocks decline and demand increases, both the global fishing industry as well as the marine ecosystem face tough challenges. Destructive fishing methods and climate change are heavily damaging ocean environments. Similarly, the seafood industry experiences pressure from illegal, unreported and unregulated fishing, undermining efforts to ensure sustainable production.

In the face of these challenges, numerous solutions have seen the light of day. Growth in responsibly farmed fish is a promising solution to the issue of declining fish stocks. At sea, more sustainable ways of fishing are helping fish stocks recover with new fishing techniques that reduce by-catch. In addition, a growing amount of research is done to help the industry understand the impact it has on life under water. With all this knowledge, fishing can be regulated to ensure that fish stocks are able to recover.

Ahold Delhaize and its retailers around the world are working hard to make sure that all our private brand seafood is responsibly sourced. In practice, this means buying seafood with reliable certifications recognized by the Global Sustainable Seafood Initiative (GSSI), including the Marine Stewardship Council and Aquaculture Stewardship Council. Where certification is not available, Ahold Delhaize works with partners like WWF in Greece, ILVO in Belgium, or the Gulf of Maine Research Institute (GMRI) and the New England Aquarium (NEAQ) in the US to take a close and critical look at their seafood assortment, and ensure that only low-risk seafood is purchased.

SOURCEAhold Delhaize
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.