Aldi Versus Lidl: Let the Battle Begin – PLMA Live!

Don’t be fooled by Lidl’s initial stumbles. The battle between Aldi and Lidl in America is just beginning, says Jan-Benedict Steenkamp the C. Massey Distinguished Professor at the University of North Carolina’s Kenan-Flagler Business School. He has written four books on branding and retailing including Private Label Strategy: How to Beat the Store Brand Challenge, and – most recently – Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters.

Jan was interviewed by PLMA’s Tim Simmons for the trade associations monthly web-based video magazine PLMA Live!

 

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.