Trader Joe’s Seltzers With A Splash

It’s no surprise that flavored seltzer waters have popped off in popularity over the past few years. These bright and bubbly beverages are an easy antidote to thirst, and with their subtly fruity flavors that don’t overpower (or over-sweeten) the palate, they’re just the thing to add some sparkle to the everyday act of hydration. So when the time came for Trader Joe’s to launch new private brand products they eschewed flavor agents and sweeteners and used real, organic fruit juices to create Trader Joe’s Seltzers With A Splash.

Each of the three Seltzers With A Splash is made using only carbonated water and two simple ingredients: organic Lemon and Ginger Juice, organic Blood Orange and Orange Juice, and organic Cranberry and Lime Juice, respectively. Each flavor includes just enough juice to delicately impart a refined fruitiness without becoming overwhelming. Each sip is light, slightly tart, just a little sweet, and remarkably refreshing.

Trader Joe’s Seltzers With A Splash (all three flavors) come in packs of four 12-ounce cans for $2.99 each.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.