HowGood Partners With S4RB to Deliver Sustainability Data

Brooklyn based sustainable food rating company HowGood has partnered with Solutions for Retail Brands (S4RB) to bring environmental and labor risk analysis into the hands of retailers looking to avoid common ethics- and transparency-related pitfalls in their private brands. This partnership will leverage the unique HowGood approach to benchmark risk across categories, based on industry comparisons.

The solution helps to reduce risks that can lead to negative consumer feedback and damage to reputation. The technology-driven solution is able to determine which ingredients or ingredient sources are associated with areas of risks, and to continually benchmark these against industry averages.

HowGood’s data examines the sales performance of products against 127 different sustainability attributes, ranging from animal welfare risk to greenhouse gas emissions. The assessments tie into consumer trends to help retailers stay ahead of the curve in a new values-based economy.

The partnership will make HowGood’s risk analysis data available on the S4RB Affinity platform, which enables retailers to access a complete view of product performance alongside other product and supplier KPIs. As a result, retailers will now be able to easily share key sustainability insights with private brand suppliers, powering strategic decisions on sourcing and formulation.

“This approach allows private brand teams to leverage information in existing recipe or specification management systems to provide risk analysis in the key areas which matter to consumers and drive brand performance, and we are excited to add the unique HowGood technology to the scope of supplier and product KPIs available in Affinity,” explained James Butcher, CEO at S4RB.

The Connect module of Affinity provides interfaces to many common private brand PLM systems, such as Oracle ORBC, Bamboo Rose and Trace One. Affinity will now allow key product or supply attributes to be used with the HowGood industry data models to provide new insight and direct activity to both mitigate risk and to leverage brand advantage.

Ethan Soloviev, EVP Research at HowGood

“S4RB understands how to engage private brand teams and suppliers to work as one team around winning strategy for private brand, and has a proven track record to help retailers drive change across their private brand portfolio around ingredients, nutrition and responsible sourcing,” said Ethan Soloviev, EVP Research at HowGood.  “Our collaboration with S4RB will make HowGood’s extensive industry data and risk analysis models more accessible and configurable to meet specific brand objectives”.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.