Two days ago, Canadian retailer Loblaws iconic “no name” private brand jumped into the Twitterverse with an incredibly on brand image… tweet and a bold modern statement in its first tweet: I am a brand. follow me.
Although the brand joined Twitter in January of this year it had remained silent for the ensuing six months. As of today “no name” has 5,569 followers and is following 0 people (we would love to have a follow.)
The tweets that have followed perfectly express the brand persona.
i am a brand. follow me. pic.twitter.com/UKQkrmEoRG
— no name (@NoNameBrands) June 10, 2019
can be consumed alone pic.twitter.com/IunHtuIrrs
— no name (@NoNameBrands) June 11, 2019