Petco to Streamline Private Brand Product Development with CBX Software

San Diego, CA-based pet specialty retailer Petco has selected CBX Software’s Product Lifecycle Management (PLM) solution. Petco required a solution to manage and streamline product development workflow while strengthening information sharing between internal private brand team members, external vendors, and compliance service providers. The retailer intends to deploy CBX Cloud across multiple internal teams within the U.S. and Asia, as well as to connect all product vendors worldwide.

Eric Linxwiler, Senior Vice President, of CBX Software

“We are thrilled to announce that Petco has selected CBX Cloud,” says Eric Linxwiler, Senior Vice President, of CBX Software. “We are humbled and proud to be invited on this journey with one of the world’s most well-known and respected pet specialty retailers. We look forward to partnering closely with Petco, contributing to the expansion of their private label assortments and the growth of their direct import sourcing operations for many years to come.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.