Walmart, Flipkart & Myntra to Bring Indian Fashion to the US

After expanding to Canada, Walmart owned Indian e-commerce retailer Flipkart is now planning to sell private brands from its Indian fashion e-tailer Myntra across US Walmart stores. The company is also considering launching Myntra brands in Canadian Walmart stores in Q3.

In August last year, Walmart acquired a controlling stake of 77% in Flipkart for $16 Bn. After the exit of Flipkart co-founder Binny Bansal, the US-based retailer increased its stake to 81.3% in November 2018.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.