Loblaws & Presidents Choice to Test Loop

    Canadian retailer Loblaws and Loop, the reusable container shopping system (old school milkman with a hipster marketing twist) announced Loblaw as the founding retailer to bring Loop Canada. Beginning in early 2020, Toronto pilot participants will be able to receive select private brand products from President’s Choice and select national brands in reusable containers, delivered to their doors. The test will include President’s Choice iconic The Decadent chocolate chip cookie.

    “There is too much plastic waste,” said Galen Weston, Executive Chairman, Loblaw Companies Limited. “Our industry is part of the problem and we can be part of the solution. Our partnership with Loop is a powerful example of entrepreneurial innovators working with like-minded large enterprise to bring a meaningful solution to a real problem.”

    Loop partners with brands and retailers to offer consumers a way to go from disposablity to durability. The company enables consumers to use a variety of products in customized, brand-specific durable packaging. When finished with the product, the packaging is collected, cleaned, refilled and reused.

    “With its operational scale and its commitment to environmental sustainability, Loblaw is the perfect partner to bring Loop to Canada,” said Tom Szaky, founder and CEO of TerraCycle and Loop. “Together, as we bring back the milkman model of yesterday rebooted to reflect the convenience of today, we will help to eliminate the idea of waste and bring a better product experience to consumers.”

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.