PB Careers: Walmart – Brand Manager, Customer Experience – Merchandising

PB Careers: Walmart – Brand Manager, Customer Experience – Merchandising

Home Office MLK Building

Position Summary…
Demonstrates up-to-date expertise and applies this to the development, execution, and improvement of action plans by providing expert advice and guidance to others in the application of information and best practices; supporting and aligning efforts to meet customer and business needs; and building commitment for perspectives and rationales. Provides and supports the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes, and new responsibilities. Models compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity by incorporating these into the development and implementation of business plans; using the Open Door Policy; and demonstrating and assisting others with how to apply these in executing business processes and practices.

What you’ll do…
Leads execution of new format packaging approvals for existing proprietary brands to ensure positive customer experiences and cross-brand consistency by identifying issues with existing packaging templates; approving new formats within an existing branded architecture; and serving as a subject matter expert to advise merchants and Product Development on cost-effective packaging types for new or changing items which optimize customer experience.

Leverages assets of proprietary brand collateral across Home Division initiatives to drive quality multi-channel customer experience by ensuring consistent product information (for example, names, photography, features and benefits) at the item level; facilitating the transfer of assets and information to the walmart.com item setup team when necessary; identifying and recommending asset needs (for example, specific file types, information parameters, timing) to Visual Merchandising teams; following up with stakeholders to ensure the seamless sharing and utilization of assets; benchmarking competitors to identify best-in-class, multi-channel shopping experiences; and providing recommendations to walmart.com for enhancing customer experiences at the item level for proprietary brands.

Manages emerging packaging initiatives to communicate strategic messages to the customer by prioritizing strategic corporate messaging into the packaging communication hierarchy; mobilizing cross-functional teams (for example, merchants, Product Development, Packaging) to incorporate new messaging into new and existing product packaging; developing and communicating clear and compelling execution plans which optimize business continuity and supplier production efficiency; and compiling and sharing best practices and lessons learned across business units where applicable.

Manages the total proprietary brand assortment, provides various metrics of assortment scope to influence the content of customer experience at all customer touch points. Ensures consistency in experience across private brands by developing and conducting market assessments, utilizing and analyzing market data to influence merchant strategies, maintaining all items to support the established brand position, and providing guidance and feedback to the merchant and product development team through established calendar milestones.

Minimum Qualifications…
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Minimum Qualifications: Bachelor’s degree in Business Administration, Communications, or related field and 3 years experience in packaging, brand management, customer experience, or related field OR 5 years experience in packaging, brand management, customer experience, or related field.

Preferred Qualifications…
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Brand Management, Copywriting – Digital, Creative Digital Operations, Customer Service, Digital Asset Management, Digital Content Management, Package Design, Photography – Digital, Product Management – Digital, Retail Industry, Retail Operations, Working on cross-functional teams or projectsMasters: Business Administration


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.