Woolworths Private Brands Named the Healthiest in Australia

New research by the George Institute for Global Health has revealed that Australian grocer Woolworths private brands are the healthiest among major supermarket brands in Australia.

The study, FoodSwitch – State of the Food Supply, was conducted by the George Institute for Global Health working in collaboration with the Global Obesity Centre at Deakin University. The researchers analysed more than 32,000 processed food items on sale across Australia, as part of the annual snapshot. The Australian government Health Star Rating (HSR) was used to assess the nutritional quality of food items, alongside other measures such as the level of processing and nutrient composition.

For supermarkets, Woolworths came out on top with an average HSR of 3.2, followed by Coles with an HSR of 3.0, Aldi 2.7 and IGA 2.6.

The findings support Woolworths’ continued commitment to making healthier easier for all Australians. As Woolworths Senior Nutritionist, Natalie Chong explained; “We have a dedicated team of nutritionists at Woolworths, who work with our food development team to continuously improve the nutritional profile of our products while ensuring we’re creating balanced and tasty food.”

“In the last three years, Woolworths has improved the nutrition of more than 250 products, resulting in 214 tons less salt, 122 tons less saturated fat, 267 tons less sugar and we’ve added in 5,600 tons more whole grains.”

Woolworths were also the first Australian supermarket to sign up to the government’s health star rating scheme, and 100% of Woolworths private brand products now carry the Health Star Rating logo on the packaging. The move represents an important step in their commitment to making healthier easier for their customers.

Woolworths Senior Nutritionist, Natalie Chong said: “We are pleased to see our efforts to provide healthier own brand options recognized in this study, and recognize there is still more to do.”

Don’t miss BAZIL STANDER Executive Innovation Chef Lead for Woolworths when he presents “The Woolworths Innovation Incubator Journey” at Velocity Europe, October 21-23 in Lisbon Portugal.

Bazil will tell the story of the Woolworths journey to create their groundbreaking Innovation Incubator and foster a culture that celebrates and loves food. Plus a look inside the Woolworths inspiration sessions that inspire product development.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.