Don’t Miss PLMA’s Executive Education Program

The Private Label Manufacturer Association (PLMA) is holding its Annual PLMA’s Executive Education Program June 18-20 at St. Joseph’s University in Philadelphia, Pennsylvania. PLMA’s annual executive education classes are designed for one purpose: to help manufacturers and retailers understand what it takes to be successful with store brands. Classes include store brand strategy, the role of the retailer, the role of the manufacturer, e-commerce marketing, innovation and product development, generational marketing and more.

Classes are held at St. Joseph’s University in Philadelphia and taught by industry experts and academic professionals. It’s perfect for new hires as well as experienced managers who are doing private label for the first time. Registration is now open and classes fill up quickly. For more information, contact Sylvia Stein at PLMA. Telephone (212) 972-3131 or emaileducation@plma.com.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.