Brookshire Dishes Up Two New Goldenbrook Ice Cream Flavors

Brookshire Grocery Co. has announced the release of two new private brand Goldenbrook Ice Cream flavors – Tres Leches and Dutch Chocolate Almond. Both flavors are now available at all Brookshire’s, Super 1 Foods, Spring Market and FRESH by Brookshire’s stores.

Trent Brookshire, Chief Operating Officer for Brookshire Grocery Co.

The Tres Leches variety is a sweet-milk ice cream loaded with Tres Leches cake pieces and smooth caramel ribbons. The seasonal flavor will be available for purchase by the half-gallon while supplies last.

Goldenbrook’s Dutch Chocolate Almond ice cream has been reintroduced by popular demand. Butter-roasted almonds churned into the Dutch-process premium chocolate ice cream. The ice cream will be available for purchase by the half-gallon year-round.
“We are very excited to introduce these delicious Goldenbrook Ice Cream flavors,” said Trent Brookshire, Chief Operating Officer for Brookshire Grocery Co. “Our ice cream is carefully crafted with high-quality ingredients for the best possible taste. We’re confident our customers will enjoy both the Tres Leches and Dutch Chocolate Almond varieties.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.