Trace One today announced a strategic partnership with multinational retail service provider The MARKANT Group is adopting Trace One’s Product Lifecycle Management solution for its behind-the-scenes subsidiary ZHG (Zentrale Handelsgesellschaft – ZHG – mbH). The news comes on the eve of the biggest annual World of Private Label, trade show held by the Private Label Management Association (PLMA) on May 21-22 in Amsterdam.
“Adopting Trace One’s single source of software solutions for Product Lifecycle Management helps ZHG and its partners to smash silos, boost efficiencies and gain a competitive edge in the European retail market,” said Ernst-Joerg Oberhoessel, Sales Director Central Europe, Trace One. “Now Trace One’s digital data management solution gives ZHG greater visibility into its private label processes and allows seamless collaboration among purchasing, quality management, and marketing teams,” said Oberhoessel. “This visibility will also help private label teams to pinpoint and eliminate bottlenecks to accelerate speed to market.”