Trace One And Markant Announce Partnership

Trace One today announced a strategic partnership with multinational retail service provider The MARKANT Group is adopting Trace One’s Product Lifecycle Management solution for its behind-the-scenes subsidiary ZHG (Zentrale Handelsgesellschaft – ZHG – mbH). The news comes on the eve of the biggest annual World of Private Label, trade show held by the Private Label Management Association (PLMA) on May 21-22 in Amsterdam.

Ernst-Joerg Oberhoessel, Sales Director Central Europe, Trace One

“Adopting Trace One’s single source of software solutions for Product Lifecycle Management helps ZHG and its partners to smash silos, boost efficiencies and gain a competitive edge in the European retail market,” said Ernst-Joerg Oberhoessel, Sales Director Central Europe, Trace One. “Now Trace One’s digital data management solution gives ZHG greater visibility into its private label processes and allows seamless collaboration among purchasing, quality management, and marketing teams,” said Oberhoessel. “This visibility will also help private label teams to pinpoint and eliminate bottlenecks to accelerate speed to market.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.