Swiss retailer Coop continues to expand it’s gluten and lactose-free baked goods private brand collection.  The expanded assortment includes different types of flour, millet flakes, and ready-made baking mixes and offers compatible, tasty ingredients for all baking wishes. The products are marked with the Free-From logo and are thus clearly visible on the shelf.

The need for allergen-free products has grown in recent years. With Free From, Coop has created a brand that makes life easier for those affected. The green Free-From logo is placed prominently on the packaging on the Free-From products. With more than 500 products, Coop already offers Switzerland’s largest assortment of foods that can be enjoyed even with food intolerances.

Four new gluten-free flours are now available – all in organic quality in Coop’s private brand Naturaplan. The chickpea flour, for example, has a particularly high protein content of 19 g per 100 g and is rich in dietary fiber.  The new gluten-free range also includes coconut flour, buckwheat flour and whole grain rice flour.

Coop has also introduced Betty Bossi Baking Mixes Betty Bossi’s baking mixes. Oatmeal can be easily prepared with water and yeast. Thanks to the oatmeal, it contains valuable dietary fibers. It is not only gluten and lactose-free, but even suitable for a purely vegetable diet. The baking mix for oat banana pancakes is ideal for a hearty breakfast. It contains neither gluten nor lactose and does not contain any added sugar. When mixed with milk or a milk alternative, the dough is prepared quickly and the finished pancakes can be served with fresh fruits or hot berries.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.