UK high-end department store Selfridges has become the first major retailer to remove palm oil from all of its private brand food products, completing the rollout nine months ahead of schedule.
The retailer said 300 products in its Selfridges Selection private brand are now free of palm oil which has been replaced with alternatives derived from rapeseed, soybean, and sunflowers.
Palm oil has been linked to widespread deforestation, particularly in Indonesia and Malaysia. Destruction of habitats to make way for palm oil plantations threatens hundreds of animal species including the orangutan.
Selfridges’ managing director Simon Forster said: “We’re committed to buying better to inspire change, and the removal of palm oil from our Selfridges Selection range is the latest demonstration of this approach,”
“We believe that until certified palm oil guarantees zero deforestation, our customers should be given the option to buy palm oil-free products. Our expectation is that all brands we work with are aware of and actively engaging with the issues surrounding palm oil and deforestation.”