H-E-B’s Debuts Private Brands Cookies To Help Victims Texas Disasters

San Antonio based grocer H-E-B launched a sweet effort to help people affected by Texas disasters with the release of a limited-edition private brand cookie, H-E-B Choco Coco Twisters. For the effort, five percent of proceeds will help people affected by Texas disasters with proceeds donated directly to the American Red Cross.

Available starting on May 6 in H-E-B stores throughout Texas, H-E-B Choco Coco Twisters have coconut crème and bits of real coconut candy flakes sandwiched between two chocolate cookies to create a delicious treat. Available through the summer, the limited-edition cookie is among the more than 1,000 H-E-B Select Ingredients products, which are made without artificial flavors, high fructose corn syrup, artificial colors, and hundreds of other synthetic ingredients.

Marking the first-time proceeds from H-E-B Twisters will benefit a cause, the fundraising effort was motivated by the strength and fortitude shown throughout the state after Hurricane Harvey battered coastal communities throughout Texas such as Houston and the Golden Triangle, Rockport, Galveston and Port Aransas.

Exclusive to H-E-B, Twisters are delicious sandwich cookies filled with crème that’s stuffed with premium inclusions, creating big flavors that pack a punch. With seasonal flavors released throughout the year, other fan-favorite Twisters flavors have included Mango Chamoy, Mochaccino, Mexican Hot Chocolate and Candy Cane.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.