Walmart Aggressively Commits to Pets

Walmart announced last week that it is dramatically expanding its commitment to pets and the pet category. The retailer announced three ways including their first online pet pharmacy for prescription medications; offering a more wholesome assortment of pet foods including private brand; and expanding in-store veterinary clinics.

Customers can now purchase prescription pet medications at WalmartPetRx.com and have them delivered right to their doors. Walmart Pet Rx offers low-cost pet prescriptions.

For those who prefer to fill their pet prescriptions in Walmart stores, later this month Walmart will stock our 4,500+ pharmacies with the top 30 most requested pet meds.

Walmart has also expanded their pet assortment online with more than 100 new pet brands over the last year, including more premium and health-conscious brands like Blue Buffalo, Greenies, and Hill’s Science Diet. They have also developed more premium and “free-from” options with their private brands, Pure Balance, Golden Rewards and Vibrant Life, which offer premium ingredients, like farm-raised chicken, at three-fourths the price.

With 68% of US households owning a pet2 and 90% of Americans living within 10 miles of a Walmart store, the superstores will be expanding in-store retail veterinary clinics, starting with nine new clinics in the Dallas-Fort Worth area in late May and June. With plans to reach 100 veterinary clinics over the next 12 months.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.