Let’s connect at PLMA in Amsterdam

PLMA’s “World of Private Label” international trade show is fast approaching and as I have for more years than I can remember I will be headed to Amsterdam. I will be in the city, May 19 -23 and walking the show on the 21st and 22nd. Then I am off to Lisbon, Portugal to visit the site of Velocity Europe in October.

As always, I am scheduling meetings to connect with the industry.

  • If you are a retailer, I would love to say hello and learn about your business.
  • If you are a manufacturer show me what’s new.
  • If you are a service provider teach me about how you are changing the industry.

I am happy to walk the floor have a coffee, beer, cocktail or meal.

Let’s connect!

Email me or user the form below.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.