Tesco Celebrates 100th Birthday and Invites Jack To The Party

As a part of UK retailer, Tesco’s 100th-anniversary celebration the retailer is lowering prices on its private brands and introducing private brand products from its discount banner Jack’s

In a first for Tesco, this month selected private brand products from Jack’s, will appear in-store only and all priced between 55p and £1.50. Products include Jack’s Orange Juice Smooth at 55p and Jack’s Onion Rings at 59p.

Tesco Chief Customer Officer, Alessandra Bellini

Tesco Chief Customer Officer, Alessandra Bellini, said: “To continue the celebration of 100 years at Tesco, we’re launching a second burst of price drops on hundreds of different products to help customers get even more great value on their weekly shop.”

This follows the announcement of Clubcard Prices, offering Clubcard customers even better value as part of 100th-anniversary celebrations for Tesco.

Jacks products include:

  • Jack’s Natural mineral Water Still
  • Jack’s Orange Juice Smooth
  • Jack’s Pure Apple Juice
  • Jack’s Onion Rings Snacks
  • Jack’s Bacon Rashers Snacks
  • Jack’s Cheese Balls Snacks
  • Jack’s Malt Wheats
  • Jack’s Diet Lemonade
  • Jack’s Salt & Vinegar Stick Snacks
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.