Canadian Tire’s Motomaster Private Brand Partners on Racing Series

Since introducing its spark plugs in 1934, Motomaster has become an iconic Canadian retailer Canadian Tire’s largest private brand, building bestselling, reliable tires and auto parts ideally suited to Canadian weather.

This year Motomaster and road racing champion Ron Fellows have combined forces to create a new karting series for 2019 with additional prizing, a five-event schedule, and nine races.

The Motomaster Ron Fellows Karting Championship will provide youth kart racers additional opportunities to further develop their racing skills in an environment where both performance and participation are rewarded.

“Canadian Tire is a proud supporter of the development of young racers in Canada, and we are excited to extend our support to the MOTOMASTER Ron Fellows Karting Championship. This series, along with the MOTOMASTER ASN Canada FIA Canadian Karting Championships, will be the cornerstones of youth driver development in Canada, and we look forward to seeing young drivers develop in a healthy and competitive environment”, said Andrew Davies, Senior Vice President, Automotive at Canadian Tire Corporation.

“Canadian Tire have been tremendous supporters of kart racing since 2010, and youth sports programs overall. Adding a season-long karting series under the MOTOMASTER brand continues to showcase Canadian Tire’s leadership and commitment to autosport here in Canada. The MOTOMASTER Ron Fellows Karting Championship simply reinforces their commitment to our youth and karting,” said Ron Fellows, Hall of Fame racing driver and co-owner of Canadian Tire Motorsport Park.

With enhanced prizing including Canadian Tire gift cards, karting product raffles and cash awards, the series opening round is just a few weeks away.


  • Race 1, 2 – May 18/19, Goodwood Kartways
  • Race 3, 4 – June 15/16, Canadian Mini Indy Karting Complex
  • Race 5, 6 – July 6/7, Canadian Tire Motorsport Park
  • Race 7, 8 – July 26/27, Canadian Tire Motorsport Park
  • Race 9 – Sept. 7, Goodwood Kartways
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.