Vertex Awards 2019: GOLD WINNERS

Dabiz Muñoz Salsas XO

  • RETAILER: El Corte Inglés
  • COUNTRY: Spain
  • CATEGORY: B3. Licensed Or Co-Brand
  • AGENCY: Supperstudio

CREDITS:

  • Paco Adín: Creative Director
  • Lourdes Morillas: Account Director
  • Susana Seijas: Account Manager
  • José A. Rojano: El Corte Inglés Corporate Private Brand Management

SUMMARY:
El Corte Inglés launches an innovative range of gourmet sauces created with the prestigious chef Dabiz Muñoz, awarded three Michelin stars and with restaurants in Madrid and London. The shape of the package is based on the Mohican hair cut of Dabiz Muñoz. The illustrations reflect the universe that inspires the chef to create his sauces: cultures, travels, cities, flavors and sensations. Family sauces created by one of the most avant-garde chefs of the moment with a bold image.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.