Vertex Awards 2019: GOLD WINNERS

Warped Roots Beer

  • RETAILER: Hy-Vee
  • COUNTRY: USA
  • CATEGORY: G5. Beverages: Alcoholic (Liquid)
  • AGENCY: Meyocks

CREDITS:

  • Hy-Vee and Meyocks Package Design Team

SUMMARY:
To launch their new, original craft beer line, Hy-Vee needed to create a brand that would stand out on the shelf and be memorable. The characters that were created for Warped Roots Beer – Loaded Toad, Juiced Moose and Canned Chameleon – come to life on the can through stylized illustrations and type creating an attitude that makes this brand fun and a little off the beaten path.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.