Warped Roots Beer
- RETAILER: Hy-Vee
- COUNTRY: USA
- CATEGORY: G5. Beverages: Alcoholic (Liquid)
- AGENCY: Meyocks
- Hy-Vee and Meyocks Package Design Team
To launch their new, original craft beer line, Hy-Vee needed to create a brand that would stand out on the shelf and be memorable. The characters that were created for Warped Roots Beer – Loaded Toad, Juiced Moose and Canned Chameleon – come to life on the can through stylized illustrations and type creating an attitude that makes this brand fun and a little off the beaten path.