Vertex Awards 2019: GOLD WINNERS

Jumbo Vegetable Milk

  • RETAILER: Jumbo Supermarkets
  • COUNTRY: The Netherlands
  • CATEGORY: G6. Beverages: Non-Alcoholic
  • AGENCY: OD designstudio

CREDITS:

  • Concept: OD
  • Design: Menno Mulder
  • Illustration: OD
  • Client / Brand Manager: Jumbo Supermarkets, Sabine Snijders-Simons

SUMMARY:

It is a fact that the consumer has developed a stronger need for non-animal products. The vegetable dairy category is growing, and Jumbo sees its responsibility to meet the wishes of its customers with healthy products. OD was challenged to make a design concept that fits with the progressive category and within the brands belief. The concept is inspired by the graphic structure of the raw ingredients of the different vegetable milk variants. The line up is a positive, contemporary and clear assortment. It fits with the new lifestyle of the consumer.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.