Vertex Awards 2019: GOLD WINNERS

Uniquely J Snack Nuts

  • RETAILER: Jet.com
  • COUNTRY: United States
  • CATEGORY: G3. Packaged Goods
  • AGENCY: Elmwood Design Inc.

CREDITS:

  • Brand Manager: Jamie Krusewicz Jet.com & Jet.com Private Brand Team
  • Elmwood Design Inc.
  • AD: Samantha Barbagiovanni
  • Designer: Tet Marti
  • Illustrator: C.M. Butzer

SUMMARY:

Uniquely J has a great opportunity to push the boundaries by using packaging as a canvas to emote a unique tone of voice. Is there a better category than snack nuts to go nuts in? The snack nuts leverage the opportunity to take animals from the wilderness and have some fun with them leading the consumer on a quirky journey.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.