Vertex Awards 2019: GOLD WINNERS

Uniquely J Sparkling Water

  • RETAILER: Jet.com
  • COUNTRY: United States
  • CATEGORY: G6. Beverages: Non-Alcoholic
  • AGENCY: Elmwood Design Inc.

CREDITS:

  • Brand Manager: Jamie Krusewicz Jet.com & Jet.com Private Brand Team
  • Elmwood Design Inc.
  • Art Director: Samantha Barbagiovanni
  • Designer: Connie Ahn
  • Illustrators: Irradie

SUMMARY:

As Jet.com looks to continue to expand their impact across categories, it is important to ensure that each category has a unique point of view. For sparkling water, it is no exception as the category continues to quickly evolve. The design solution for Uniquely J Sparkling water looks to evoke an engaging and proud moment for every fridge.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.