Vertex Awards 2019: GOLD WINNERS

World Market Limited Edition Holiday

  • RETAILER: World Market
  • COUNTRY: USA
  • CATEGORY: B4. Holiday Or Limited-Edition
  • AGENCY: In house design at Cost Plus World Market

CREDITS:

  • Art Director: Jeffrey Pelo
  • Art Direction and Design: Carrie Binney
  • Design: Christa Compomizzo-Ruiz
  • Production: Mike Lippert
  • Photography: Steve Underwood

SUMMARY:

A line of specialty items imported from Europe specifically for the holiday season that needed to feel festive, artisan and giftable. We utilized a proprietary pattern by deconstructing it and applying it differently across a collection of skus that hung together through the application of the pattern and the color palette. Each piece is different and unique but still relates to one another. Our goal was to have it feel sophisticated, along with a bit of heritage and tradition, but with a contemporary twist.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.