- RETAILER: Woolworths
- COUNTRY: Australia
- CATEGORY: G6. Beverages: Non-Alcoholic
- AGENCY: Marque Brand Consultants
- Senior Designer: Anita Williams
- Senior Account Manager: Blanca Veiga
- Brand Manager: Kate Walker
- Design Specialist: Jade Tonkin
Brief: Launch a new Kombucha product range under the Macro brand, Woolworths exclusive wholefoods brand.
Core objective: To introduce this emerging health trend to a new mainstream audience by making Kombucha look tasty and accessible.
Creative Solution: Using a funky 60s-inspired typeface, fruity colors and fun descriptor names, we enhanced flavor cues while playing up the ‘hippie’ all-natural character. We put the Macro beacon and organic stamp prominently centered in the label for easy navigation and created a lovable range of naturally healthy drinks with a good-for-you vibe.