Vertex Awards 2019: GOLD WINNERS

Barissimo Passport Series

  • RETAILER: ALDI US
  • COUNTRY: USA
  • CATEGORY: G3. Packaged Goods
  • AGENCY: Equator Design

CREDITS:

  • Creative Director: Jennifer Gaeto
  • Lead Designer: Alysha Balog & Amy Hawker
  • Illustrator: Alysha Balog
  • Account Manager: Bridget Martin

SUMMARY:
Barissimo is ALDI’s premier coffee brand with a strong core-range family. The brand has grown to offer more specialty coffees and needed a new tier to showcase the uniqueness and personality of each of the Single Origin Coffees while loosely tying them together.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.