Vertex Awards 2019: GOLD WINNERS

7-Select Iced Cookies

  • RETAILER: 7-Eleven
  • COUNTRY: USA
  • CATEGORY: G3. Packaged Goods
  • AGENCY: Marketing By Design

CREDITS:

  • Creative Director: David Ziegler-Voll
  • Art Director: Sandra Button
  • Production Artist: Roger Calado
  • Account Manager: Austin Sniezek

SUMMARY:
Product photography was necessary for this item, but our client wanted the images to be handled in a playful way. Our solution was to have the iced cookies as part of a scene; in this case, the cookies have become part of a circus scene. Strong color fields help differentiate between the flavor profiles and playful type complete the design.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.