Vertex Awards 2019: GOLD WINNERS

Wellsley Farms Wine

  • RETAILER: BJ’s Wholesale Club
  • COUNTRY: USA
  • CATEGORY: G5. Beverages: Alcoholic (Liquid)
  • AGENCY: Marketing By Design

CREDITS:

  • Creative Director: David Ziegler-Voll
  • Designer: Kailen Eaker
  • Production Artist: Rob Monroe
  • Project Manager: Alison Hom

SUMMARY:
BJ’s requested the development of a portfolio of premium Private Brand wines under the Wellsley Farms brand. Our approach was to elevate the brand mark with a foil stamp and print on premium cotton brush stock–the perfect hand-feel. Along with beautiful watercolor feather imagery and carefully articulated typography, our solution ushered in an echelon of premium products to the wine and spirits category.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.