Vertex Awards 2019: GOLD WINNERS

SPAR Coffee

  • RETAILER: SPAR Holding B.V.
  • COUNTRY: Netherlands
  • CATEGORY: B1. New Brand
  • AGENCY: Yellow Dress Retail

CREDITS:

  • Brand Manager: Jan-Hein van Spaandonk
  • Creative Director: Michelle Romeo-Wiegman
  • Designer: Nicole Moonen
  • Illustrator: Willemijn de Lint

SUMMARY:
This SPAR premium Coffee range stands out from the crowd by the extreme slow roasting of the beans, which results in a perfect taste and color. The coffee encloses a powerful flavor with a hint of chocolate and roasted nuts. The design of these products seems like a city map, wrapped around the product. It symbolizes the locations of the shop format that SPAR specially developed for city centers. And where the SPAR coffee is the “pièce résistance” of the store. The unusual (coffee) design language fits the demanding urban coffee lovers.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.