Vertex Awards 2019: GOLD WINNERS

El Corte Inglés Muesli

  • RETAILER: El Corte Inglés
  • COUNTRY: Spain
  • CATEGORY: G3. Packaged Goods
  • AGENCY: Supperstudio

CREDITS:

  • Paco Adín: Creative Director
  • Lourdes Morillas: Account Director
  • Susana Seijas: Account Manager.
  • José A. Rojano: El Corte Inglés Corporate Private Label Brand Management

SUMMARY:

The new range of mueslis from El Corte Inglés aims to convey the moment of a full breakfast. A moment without haste, where the product is presented at the right moment of consumption. Warm materials and warm settings give photography a very rustic look.

The composition and organization of the information is dynamic, powerful and up to date.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.