Vertex Awards 2019: SILVER WINNERS

 

Prince & Spring Stellar Seltzer

  • RETAILER: Boxed.com
  • COUNTRY: United States
  • CATEGORY: G6. Beverages: Non-Alcoholic
  • AGENCY: Boxed

CREDITS:

  • VP Private Brands: Jeff Gamsey
  • Creative Director: Chris Cheung
  • VP Design: Ryan Carl
  • Package Designer: Monica Kim
  • Brand Manager: Annslee Deluca

SUMMARY:
Stellar Seltzer is Prince & Spring’s new brand of sparkling water/seltzer designed to deliver a lively, elegant, and refreshing experience. Inspired by the amazing times and memories people create while celebrating life, Stellar was imagined to be toasted as champagne under starlit skies.

We wanted brand elements to shine (like stars), enthrall and captivate like people do when looking up at the night sky. Hence the name: Stellar.

The opulent starburst design that shoots from the center of each can with colored flavors was inspired by constellations and fireworks, and the effervescent feeling of bubbles dancing on your tongue.

We chose a deep, rich blue reminiscent of a midnight sky for our backdrop, maximizing contrast for the other design elements, and we created a curvaceous script logo crafted to flow and sprawl across the center of each can as if ascending upwards towards the stars.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.