- RETAILER: Metro s.e.n.c.
- COUNTRY: Canada
- CATEGORY: G4. Frozen
- AGENCY: Pigeon Brands
- Director: Marie Horodecki-Ayme
- Brand manager: Éric Gagnon
- Photographer: Alain Sirois
- Illustrator: Alain Massicotte
- Art Director: Olivier Chevillot
- Designer: Jessika Neal
- Production direction: Phillipe Morin
- Manager: Armelle Dubourg
- Printer: Stanpac
- Pré-press: Stanpac
The challenge was to highlight an appealing and authentic sherbet in a saturated competitive environment. We chose to stand out with new visuals codes for the category.
Irresistibles sherbets were created with authentic and delectable imagery: the pairing of a real sherbet image with a realistic illustration demonstrates the product’s quality. The result is a highly contrasting and attractive packaging that commands attention: a fresh and healthy treat with no compromise on taste or ingredients.