Vertex Awards 2019: SILVER WINNERS

Irrestibles Sherbet

  • RETAILER: Metro s.e.n.c.
  • COUNTRY: Canada
  • CATEGORY: G4. Frozen
  • AGENCY: Pigeon Brands

CREDITS:

  • Director: Marie Horodecki-Ayme
  • Brand manager: Éric Gagnon
  • Photographer: Alain Sirois
  • Illustrator: Alain Massicotte
  • Art Director: Olivier Chevillot
  • Designer: Jessika Neal
  • Production direction: Phillipe Morin
  • Manager: Armelle Dubourg
  • Printer: Stanpac
  • Pré-press: Stanpac

SUMMARY:
The challenge was to highlight an appealing and authentic sherbet in a saturated competitive environment. We chose to stand out with new visuals codes for the category.

Irresistibles sherbets were created with authentic and delectable imagery: the pairing of a real sherbet image with a realistic illustration demonstrates the product’s quality. The result is a highly contrasting and attractive packaging that commands attention: a fresh and healthy treat with no compromise on taste or ingredients.

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Previous article2019 Vertex Winners Announcement Begins
Next articlePost to Acquire Private Label Cereal Business from TreeHouse Foods
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.