Vertex Awards 2019: SILVER WINNERS

Starbucks Chips

  • RETAILER: Starbucks
  • COUNTRY: Spain / Portugal
  • CATEGORY: G3. Packaged Goods
  • AGENCY: Supperstudio

CREDITS:

  • Creative Director: Paco Adin
  • Account Director: Lourdes Morillas

SUMMARY:
Starbucks launches for the market of Spain and Portugal, a new range of snacks with its brand. It was looking for a new design, attractive for artisan French fries and reflecting the quality and values of Starbucks. Big waves and stripes of marine inspiration flood the packaging to transmit the product’s attribute, sea salt. Color is the tool that distinguishes the two flavors: green for chips with olive oil and blue for chips with pepper and balsamic vinegar from Modena.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.