Vertex Awards 2019: SILVER WINNERS

El Corte Inglés Fresh Sauces

  • RETAILER: El Corte Inglés
  • COUNTRY: Spain
  • CATEGORY: G1. Fresh
  • AGENCY: Supperstudio

CREDITS:

  • Creative Director: Paco Adín
  • Account Director: Lourdes Morillas
  • Account Manager: Susana Seijas
  • El Corte Inglés Corporate Private Label Brand Management: José A. Rojano

SUMMARY:
New design of fresh sauces for pasta, meat, fish,… Our main objective was to transmit the quality of the product, made with natural ingredients. The illustration is inspired by the moment that you cook and prepare the sauce in your kitchen. We use different colors for each sauce: Pesto, Cheese, Mushrooms and Truffle. A warm and homely design.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.