Fred’s Canned Fruit & Veg
- RETAILER: Fred’s Inc.
- COUNTRY: USA
- CATEGORY: G3. Packaged Goods
- AGENCY: Marketing By Design
- Creative Director & Designer: David Ziegler-Voll
- Production Artist: Deanna Vosburgh
- Project Manager: Ashley Smits
- Account Manager: Christopher Thaemert
Fred’s canned fruit and vegetables incorporates both black & white photography of fruit and vegetables in the garden to the actual product in bright full-color photography to communicate the concept to “farm to can”. Easy to read color-coded typography further denotes flavor profiles.