- RETAILER: Wumart
- COUNTRY: China
- CATEGORY: G2: Organic And Natural Food
- AGENCY: Dmall Life
- Brand Manager：Jing Huang
- Creative Director：Jing Xu
- Designer：Xiao Fang Lin, Meng Jia Wang
- Photographer：Xin Yu Zhao
- Writer：Joan Liang, Chungxing Mah
Providing consumers with a healthy and creative alternative to snacking, Wumart sought to develop a series of natural snacks at an approachable price. Excluding any preservatives, the concept of fresh and healthy were further enhanced with a recommended 3-hour consumption window within opening of the product as indicated by the “alarm clock” concept in upper right of the packaging.
With delicious products such as sweet potatoes, yams, and organic chestnuts, packaging was developed with the vision to imbue the series with an imaginative flair in a beautiful synergy of product photograph and hand-drawn illustrations. The cartoon approach design was directed at increasing the appeal towards the younger consumer market, providing a sense of joy, humor, and simplicity.