Vertex Awards 2019: BRONZE WINNERS

Wumart Snacks

  • RETAILER: Wumart
  • COUNTRY: China
  • CATEGORY: G2: Organic And Natural Food
  • AGENCY: Dmall Life

CREDITS:

  • Brand Manager:Jing Huang
  • Creative Director:Jing Xu
  • Designer:Xiao Fang Lin, Meng Jia Wang
  • Photographer:Xin Yu Zhao
  • Writer:Joan Liang, Chungxing Mah

SUMMARY:
Providing consumers with a healthy and creative alternative to snacking, Wumart sought to develop a series of natural snacks at an approachable price. Excluding any preservatives, the concept of fresh and healthy were further enhanced with a recommended 3-hour consumption window within opening of the product as indicated by the “alarm clock” concept in upper right of the packaging.

With delicious products such as sweet potatoes, yams, and organic chestnuts, packaging was developed with the vision to imbue the series with an imaginative flair in a beautiful synergy of product photograph and hand-drawn illustrations. The cartoon approach design was directed at increasing the appeal towards the younger consumer market, providing a sense of joy, humor, and simplicity.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.