2019 Vertex Winners Announcement Begins

    Every year The Vertex Awards brings us the best in private brand packaging design, and this year was no exception. With a record number of entries, from 33 countries representing the absolute best in package design from around the globe including the first-ever entry from India.

    This year’s competition includes several exciting additions. The first is the debut of the new Vertex trophy designed by the artisans at Cristaux International. The brushed aluminum monolith with the cutout of the iconic Vertex “V“ is the essence of bold modern design, making it the ultimate expression of private brand.

    We are also dramatically enhancing and expanding the Vertex Awards events. Last night we held the Vertex Awards ceremony, winners exhibit, and celebration at Velocity: The My Private Brand Conference in Charlotte, NC. The winners accepted trophys and stage and celebrated excellence in Private Brand. On October 22, 2019 we will continue the celebration of the Vertex winners with an exhibit and cocktail party at the Velocity Europe Conference in Lisbon, Portugal.

    Also new this year we are excited to debut a new award. This will be the Vertex Retailer of the Year award. The honor will be given to the two retailers who achieve the highest overall score based on their winning entries. We have split the globe into two broad regions, and each region will have one winner. The winner from North America, Central America, and South America will receive their award at the Velocity conference in the United States. The winner from Europe, Asia, the Middle East, Oceania, and Africa will receive their award at the Velocity Europe conference October 22, 2019, in Lisbon, Portugal.

    We would like to thank our panel of judges from around the world who took their charge to heart, devoting their time and energy to selecting the best of the best: Paco Adin, Rick Barrack, Danielle Beal, Paula Bunny, Connie Cao, Chris Cheung, Charlene Codner, Steven Cox, Maria Dubuc, Michael Duffy, Guillermo Dufranc, Masanori Eto, Loe Limpens, Fred Richards, Jens Sievert, Nick Vaus and Zhou Wenjun. Thank you!

    Qualifying designs for Vertex must have been introduced instore between November 2017 and November 2018. Judges scored each entry on five criteria: design, information architecture, originality, structure, and x-factor. An overall numeric score was then assigned to each entry. Gold, Silver and Bronze Awards were awarded based on the numeric score. As a result, there may be multiple winners in some categories of a given award and no winners in other categories.

    The scoring system was developed to reward the best private brand package design in the world, not mediocrity. To protect the integrity of the process, judges were not allowed to vote on work by their agency. All voting was entered online, and votes were collected and tabulated independently, by VOCCII. This competition has been a labor of love. We know you will find inspiration in the winners.

    The winners will be published over the next week.

    • Bronze: May 1, 2019
    • Silver: May 2, 2019
    • Gold: May 5, 2019
    • Best of Show & Publishers Choice: May 6, 2019
    • Retailer of the Year: May 6, 2019
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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.