It’s Not to Late to Experience The Velocity Conference

With just 10 days before we kick off this year’s Velocity: The My Private Brand Conference. Don’t miss your opportunity to be a part of Velocity.

The event, which will take place April 29 – May 1 in Charlotte, NC. The event rises to a whole new level this year with 20+ executive-level speakers from retailers and thought leaders across the private brand industry.


Actionable Takeaways from Industry Leaders:
Get new tips, best practices and ideas that you can take back to your team and immediately act on.

Insights and Trends:
Find out how to build and sustain a profitable brand in today’s digitally competitive environment.

Intimate Networking Opportunities:
Have frank discussions with your fellow executive attendees and speakers during lunchtime, snack breaks, cocktail receptions, and more!

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Speakers You Can Speak To:
Meet & talk with the speakers in a relaxed, cooperative environment

Open, Collegial Environment:
Velocity offers an unmatched dynamic of sharing ideas and inspiration

Pick Your Peers’ Brains:
Have intimate conversations with top-level retail executives, service providers, manufacturers, and other private brand experts

Foodie Frenzy:
Enjoy daily breakfast, lunch, snacks and cocktail receptions at the beautiful new Kimpton Tryon Park hotel.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.