PLMA Toasts the Future at 40th Anniversary – PLMA Live!

\"\"The occasion was PLMA’s 40th-anniversary celebration PLMA’s 2019 Annual Meeting & Leadership Conference in Pebble Beach, California but all eyes were on the future of private brand. Founding members recalled the association’s beginnings but speakers and trade press saw bright times ahead for private label. In the latest edition of PLMA Live! association president Brian Sharoff and co-host Jodi Daley presented a look inside the celebration.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.