Albertsons to Join IBM Food Trust Network

    Supermarket retailer Albertsons is joining the blockchain-based IBM Food Trust network and will begin piloting the technology to improve how food is traced from farm to store shelf. The addition of Albertsons to the Food Trust ecosystem of more than 80 brands brings blockchain-based food traceability to more consumers and industry players – from producers to suppliers to retailers – by helping enable greater transparency and collaboration, and ultimately, a safer food supply.

    Blockchain is a system of record that establishes a shared environment for food transactions in which all participants can collaborate in a highly secured and transparent way to build trust. Food Trust enables network members to share digital, distributed and immutable data, so that stakeholders across the supply chain can work together to trace and authenticate products or optimize supply chain processes. The solution creates a digital record of transactions or interactions – from a packaging date, to the temperature at which an item was shipped, to its arrival on a grocery shelf.

    The growing number of participants using the technology helps address a broad range of food system issues, such as supply chain efficiency, freshness, waste reduction, sustainability and participants’ ability to verify certifications, such as fair trade and organic. It is being used to make the end-to-end food ecosystem more transparent and trustworthy, and has the potential to transform broad, nationwide food recalls into efficient, precise eliminations of recalled products. Already, more than five million food products digitized on the solution are on retail shelves.

    Albertsons which operates nearly 2,300 stores across the U.S., will pilot Food Trust for tracing bulk romaine lettuce from one of its distribution centers, then will explore expanding to other food categories throughout its distribution network. The retailer plans to pilot the solution to help overcome the obstacles that have existed when a traceback is initiated for a product like romaine and is evaluating ways to use the technology to highlight the provenance of its extensive private brand portfolio.

    “Blockchain technology has the potential to be transformational for us as we further build differentiation on our fresh brand,” said Anuj Dhanda, Chief Information Officer, Albertsons Companies. “Food safety is a very significant step. In addition, the provenance of the products enabled by blockchain — the ability to track every move from the farm to the customer’s basket — can be very empowering for our customers.”

    “Multiple high-profile consumer advisories from the Centers for Disease Control and Prevention and the Food and Drug Administration demonstrate the need to find more efficient ways of tracing products and identifying likely sources of contamination in a timely manner,” said Jerry Noland, VP of Food Safety & Quality Assurance, Albertsons Companies. “Consequently, retailers are exploring new technologies to improve the infrastructure that underpins the global food supply chain.”

    A blockchain network is strongest when it includes multiple, diverse members that form a transacting ecosystem. That is why the solution can enable an ecosystem of companies from across the food industry to onboard and share data. Already, members are recommending or mandating that their supply chain partners, such as downstream suppliers, join the network. This is intended to bring a more complete view of the entire lifecycle of a food product.

    “Establishing IBM Food Trust and opening it to the food ecosystem last year was a major milestone in making blockchain real for business,” said Raj Rao, General Manager, IBM Food Trust. “Today, we are focused on ensuring that the solution scales and is accessible to participants across the food ecosystem, such as Albertsons Companies. By bringing more members into the network and enabling them to share greater cross-sections of data in a secured environment, we believe our vision of a transformed food ecosystem using blockchain is closer than ever.”

    By creating a transparent, secured information-sharing platform, the food ecosystem can benefit from greater efficiencies and lower barriers to critical information access to help make the food supply chain safer. Built on Hyperledger Fabric-based open source technology, the solution uses permissioning to ensure companies can set rules about who can see the data they upload to the solution and for how long, and that they maintain control of their data even after it has been uploaded to Food Trust.

    Please follow and like us:
    Previous articleWaitrose Partners to Innovate Private Brand Packaging
    Next articleThe Final Countdown to VELOCITY!
    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.